Archive for the ‘fuel-efficient cars’ Category

I-GO begins suburban expansion

July 14, 2009

We have officially kicked off our suburban expansion program with the addition of two new cars in Oak Park and Evanston. We also added two new cars in Chicago: one in Streeterville and one in Pilsen. Three of these four cars are brand spankin’ new 2010 Honda Insights. Haven’t seen one yet? Make sure to check it out!

Evanston: 1800 Maple Ave
2010 Red Honda Insight; Car #4427

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Stay on the lookout for more I-GO cars in Skokie, Oak Park, and Evanston as we continue the first phase of suburban expansion.

Car sharing gets short end of stick shift on Today Show

May 14, 2009

A Today Show segment that aired today was originally pitched to I-GO as a wide-ranging piece on automotive cost-saving tactics—including, prominently, car sharing. But it morphed into something else: a piece on small, fuel-efficient cars, and how that represents a major psychological shift for Americans away from our beloved gas-guzzling muscle cars.

Stop the presses. There’s breaking news for you.

I think the Today Show’s NYC producers need to get out more. The shift to Priuses and other small, fuel-efficient and hybrid cars is old news. Though certainly we champion this trend, and hope it will continue. Car sharing: That’s a fresh, new story with real teeth.

I-GO gets a shot of a Prius in Logan Square and a sign. Bob and Kennon, the I-GO members who took the time to be interviewed, ended up on the cutting-room floor. Bet they’re bummed. Sorry, guys. Maybe the Today Show can reuse that footage in another piece. Not likely, but one can hope.

Last segment I saw before turning off the TV: Matt Lauer interviewing a 5-year-old chef making quesadillas.

Important stuff, folks.

Maybe next time we should come up with a kindergartner who fries Mexican food on the hood of an I-GO Honda Element.

Might just work.

Here’s the vid clip:

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